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Clow, Essentials of Marketing Mason, OH: Atomic Dog Publishing, 2007, 117. Decisions about design, manufacturing, training, additives, provider beginning, element parts, and technique ingredients all mirror a company’s philosophy about first-rate. The augmented layerWhere extra cost is delivered via things comparable to packaging, merchandising, warranties, guarantees, company name, layout, financing alternatives wherein applicable, immediate and on time provider, and extra amenities that could enhance a product. is where additional value is added via things corresponding to packaging, merchandising, warranties, guarantees, manufacturer name, design, financing alternatives wherein applicable, prompt and on time carrier, and extra services which can enhance a product. The augmented layer for Southwest Airlines is its well regularly occurring company name, its packaging and advertising as a “fun” flying experience, and its “bags fly free” coverage. The ice cream cone this is bought in an old original ice cream parlor will doubtless be considered of larger cost to many customers than case examine solution ice cream cone purchased at a Dairy Queen. AD WEBSITE: server name or web site tackle couldn’t be resolved. AD WEBSITE: server name or website address could not be resolved. AD WEBSITE: server name or web site address could not be resolved. directory submission | submit exceptional original articles articlestars. comAD WEBSITE: Domain parked at godaddy. com.